Why is it a game-changer?
Unboxing has become incredibly popular in the world of e-commerce and online shopping. It refers to opening a package and discovering what's inside. But it's more than just a simple task – it has become a crucial part of the customer journey.
In today's retail landscape, where more and more people shop online, the physical store is no longer the main connection between the consumer and the product. To bridge this gap, businesses can invest in designing and customising their delivery packages. By doing so, they can deliver a consistent brand experience that delights consumers and raises expectations for product quality (Moreau, 2020).
But the unboxing experience goes beyond the simple joy of opening a package. It can leave a lasting impression on customers and allow businesses to connect with their audience, build brand loyalty, and enhance customer satisfaction.
Image: ZeroPackaging's design for Ziggo.
So, how can you provide a remarkable unboxing experience?
Let's explore 7 tips and strategies that can boost your packaging design and leave a lasting impact on your customers:
Personalisation: Tailor the unboxing experience to your brand and target audience. Consider incorporating personalised messages, branded packaging, and unique design elements that align with your brand identity.
Thoughtful Packaging: Pay attention to the materials used for packaging. Choose high-quality materials that reflect your brand's values and ensure the protection of the product. Well-crafted packaging adds a touch of luxury and enhances the overall experience.
Engaging Visuals: Leverage creative design elements, such as colourful graphics, elegant typography, or visually appealing patterns, to create an eye-catching unboxing experience. Use these elements to tell a story or convey your brand's message.
Interactive Elements: Incorporate interactive elements into your packaging, such as QR codes, augmented reality (AR) experiences, or hidden surprises, to engage customers and encourage them to share their unboxing experience on social media.
Include Extras: Consider adding small, unexpected gifts or samples that complement the main product. These extras not only surprise and delight customers but also encourage repeat purchases and word-of-mouth marketing.
Clear Instructions: Provide clear and concise instructions on how to unbox the product, assemble it if necessary, and utilise any additional features or accessories. Clear instructions ensure a seamless and frustration-free experience.
Ask for Feedback: Encourage customers to share their unboxing experiences and provide feedback. This allows you to improve your unboxing process and encourage a sense of community and customer involvement.
What about sustainability?
While creating a memorable unboxing experience, it is essential to consider the environmental impact of packaging enhancements and consumers' perceptions of a brand's commitment to sustainability. The excessive use of packaging materials can lead to environmental waste. As responsible businesses, it is crucial to minimise our environmental impact. We should choose eco-friendly materials such as packaging that can be recycled, rethought, reused or naturally broken down. Avoid using excessive packaging whenever possible. By adopting sustainable practices, we contribute to a healthier planet and align our brand with the increasing consumer demand for environmentally conscious choices.
Image: Example of sleek yet sustainable packaging design for our client Kinfill.
A case: creative solutions for our client Ziggo
Let's explore an interesting example that highlights a sustainable and memorable unboxing experience. ZeroPackaging partnered with Ziggo, a major telecom provider, to transform their unboxing process. Ziggo wanted to reduce the costs associated with helping customers set up their hardware. Our solution was to design a modular system that allows Ziggo to pack different subscription packages in one box, giving them more flexibility. In this way, we ensured that Ziggo was able to personalise the boxes. Important to think back to the seven steps we discussed earlier. The box unfolds like a book, giving customers a clear view, and the separate compartments ensure that each product for installation has its own space. This helps customers easily install their product and reduces potential frustrations. Yes, step 6, indeed. Clear instructions are essential!
Moreover, the complete packaging is crafted from recycled paper and holds FSC certification, eliminating plastic waste. This is a good example of thoughtful packaging. By prioritising a positive unboxing experience, this modular system not only reduces Ziggo's carbon footprint but also minimises calls to their call centre, leading to happier customers.
Images: ZeroPackaging's design for Ziggo.
In conclusion, the unboxing experience has evolved into a vital aspect of the customer journey. By prioritising the design and execution of a memorable unboxing experience, businesses can build stronger connections with customers, enhance brand loyalty, and increase customer satisfaction. Moreover, we can contribute to a greener future by integrating sustainability into the unboxing process. By following the tips and strategies mentioned above, businesses can create unboxing experiences that captivate and delight customers, leaving a lasting impression and driving long-term success.
If you are interested in discovering how we can assist your company in creating a unique and sustainable unboxing experience, feel free to contact us. We are eager to discuss the possibilities and collaborate with you!
Moreau, C. P. (2020). Brand Building on the Doorstep: The Importance of the First (Physical) Impression. Journal of Retailing, 96(1), 155–167. https://doi.org/10.1016/j.jretai.2019.12.003
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ZeroPackaging: Ziggo Case Study
All images and videos, unless stated otherwise, are made by ZeroPackaging.